When you’re an “ooh la la” superstar like Madonna, you can afford to drop an album and then mostly forget about it. Which is why, despite a flurry of hype in early 2012 including a gig at the Super Bowl and two reasonably stellar music videos, we’ve heard almost nothing about MDNA since almost immediately after its release. None of the singles really caught on, despite the fact that the album’s spring release seemed perfect timing to poise at least one new Madge tune as a summery song (since this is one of her easiest, breeziest albums in some time, with just one track that could be deemed controversial).
But now we have “Turn Up The Radio,” the video for Madonna’s bouncy third MDNA single… and as it turns out, the accompanying visuals are similarly “bouncy.”
